• Social Media Use Among Older Adults Nearly Doubles in One Year
  If your brand is targeted to older adults, and you’ve heretofore thought that you didn’t need a social media presence because older adults don’t spend time on the social web, you’re wrong. A new study from Pew Research Center tells us that use of social media among older adults in the United States, age 50 and [...]


• Advertising Standards Authority Expand Authority to Online Space
  The Advertising Standards Authority (ASA) is the U.K.’s independent regulator of advertising across all media, including TV, internet, sales promotions and direct marketing. The ASA’s mission is to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes. According to an article from the BBC today, the ASA will expand its power to [...]


• What Makes for Effective Investor Relations Sites? Part 25: Let Investors See What You’ve Been Writing About
  In my last installment of this series, I wrote about how posting slides of your investor presentations was helpful to investors. This week, I’m addressing a corollary concern: the need for investors to be able to access a history of a company’s financial press releases. Almost every investor relations web site will include a section [...]

• Allergy Alert: Sainsbury’s FreeFrom Rich Fruit Cake
  Sadly, I have to report an alert from Sainsbury’s about their rich fruit cake slices, which have accidentally been contaminated with wheat gluten. Here’s the information: Product: Rich fruit cake slices Brand: Sainsbury’s Freefrom Best before date: 04/11/10 Pack size: 160g Sainsbury’s have recalled the product and are displaying notices in all stores to alert [...]


• Living Gluten Free and the Corporate Website
  Here’s interesting: Heinz have a link to information about their gluten free foods from the home page of their corporate site. Look, right in there among the Annual Report, Investor Relations and Careers material… I’ve always loved Heinz for their labelling, and often recommend to worried parents of small children recently diagnosed that jacket potatoes [...]


• Are You Deficient in Minerals?
  Here’s a very informative quiz about your mineral intake, provided by Goodness Direct. Take the Quiz It’s very revealing – we could probably all do better! How did you score?

About

I'm Lucy - I spend my working day on the internet, either blogging, researching and reviewing corporate websites, or designing websites for small businesses.